At Aura, our mission is to ignite the light within every soul.We believe that every human being carries a unique energy — an aura — that deserves to be expressed boldly, confidently, and unapologetically. Through our clothing, we aim to help people reconnect with that inner light and wear it proudly.
CO-FOUNDERS
ELIOT
JACOB
How It All Started
Aura was born from the friendship and shared vision of two 20-year-old creators from Québec, Eliot and Jacob. What started as a simple idea between best friends quickly turned into a mission that would redefine the course of their lives.
After facing a life-changing battle with cancer, Eliot went through a deep personal and spiritual transformation. That season reconnected him to his faith and gave him a powerful sense of purpose: to inspire others to stop playing small and start living fully.
What’s Next
This is just the beginning. We’re building something that will go far beyond fashion. Aura is a call to rise, a light in the darkness, and a community of bold souls who are done playing small. If you feel that fire in you — welcome home.